As the owner or manager of a business your goal should be to keep the bounce rate as low as possible. Although it may seem fairly obvious, if the bounce rate of your website is really high that means most people that visit your website will leave without doing anything. How do you drive traffic to your stores or have people make a purchase on your website if they leave without even clicking to another page?

For example take a look below at the four iterations of the Gaba Travel website. How long would you stay on each of the following iteration? Would you go to another page on that each of those iterations?

Pre-2012 Website:

2012 – 2013 Website:

2014 – 2015 Website:

2015 onwards website:

Our testing has shown that almost nobody stayed on the pre-2012 website but who can blame them, the colour scheme was not very attractive, the home page is filled with lines of outdated code. I myself would not stay on that website. As the website improved, so did the bounce rate. With every iteration of the website, the bounce rate has been decreasing tremendously, not only because of Website Usability but also because of pure aesthetics. Looks really do matter because the look of your website is the first impression you make on your potential client. If that first impression is not a good one, you may have just lost that potential client forever.

Don’t forget that you only have 7 seconds to make a strong first impression. “Everybody knows how important first impressions are. But not everybody knows that the “first impression” is actually only a seven second window upon first meeting someone.” (Business Insider)

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Easier for Your Current Customers

If you properly use SEO you could potentially end up on the first page of Google , even as the first result for you keywords! So that means if your customer is searching for “a travel agent” you will be the first result to show up. This way your current customer does not even get the chance to think about looking at other travel agencies because you’re right there in their face first.

Better Brand Awareness

Using the same search as above, if you’re the first or even one of the first search results, your name is now known by somebody that may have never heard of your before. If the first search result is “Gaba Travel” and you’ve never heard of this Travel Agency their name is now in the back of your mind. Next time when you’re driving on Main Street and drive by 57th, you’ll notice that big blue board that says Gaba Travel and think oh hey I remember that company!

Find New Customers and Grow

When searching for something on Google, how often do you go to the second page? How often do you even bother to scroll down to the bottom of the page? The answer to both these questions is very rarely, especially when it comes to going to the second page. How are you going to gain customers if you’re not even being found by customers on Google? The businesses that show up at the top of the Search Results are the businesses that will grow the fastest or at least generate the most leads. The scenario that I described in the section above about better brand awareness could even play out even further! They may think oh hey I remember that company and then walk in your doors next time to see what you can offer them.

As you can see from these 3 points above, SEO is very important. These are just 3 of many reasons why your business should invest in SEO. Click the source links below for many many more reasons.

Sources: tekk3; Reliable Soft

The post Why SEO Is So Important appeared first on Nitin Gaba.

At the top and on the right hand side we have the ads but right below that we have the “organic” posts, which means the unpaid and natural search results that the Googlebot feels belong at the top. The first organic search result is Flight Centre, which means they must be doing a really good job of SEO, at least on the keyword “travel agent.” Basically SEO is best optimizing your website to what the search engines are looking for, this includes but is not limited to content on your website, links from other websites to your website (the type of website linking to your website is very important), headings, keywords and more. Woorank.com gives them a score of 83.3/100 for SEO. This means that although they’re doing a pretty good job there are still some things they could be doing better. This is probably because the way the bots work is constantly changing which means so is the process of SEO, the company that can stay on top of this is the company that will consistently appear at the top of the search results and drive more traffic to their website.

Check out Part 2 for “Why SEO is so Important.”

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