Website Aesthetics – 2.0
How important is the look of your website? In today’s world where people use the internet for everything the first impression of your website can be the difference between a consumer choosing you or your competitor. When a potential customer first sees your website the…
Target’s Demise in Canada
Today, January 15, 2015, Target has just announced it will be completely pulling out of Canada with immediate plans to liquidate all assets and has received creditor protection. This means they will be closing all 133 stores as soon as possible and 17,600 employees are…
Google Is Finally Doing Video Ads Right
Google may be the experts when it comes to online advertising but they have never been very good with video advertising. Yesterday (November 17, 2014), Google launched 4 new ads for it’s NEST division. Not only are these ads very funny and creative, they have…
The Results Are In (Sort of)
In early September I wrote about Facebook launching a new advertising platform. Although at the time details were scarce and my post was mainly based off of rumours, the platform has been unveiled and although still a young platform the industry has shown how they…
One Ad Too Many?
Customers hate Advertisements (usually) and will do almost anything to avoid them. Marketers on the other hand will continue to think of creative ways to make sure they cannot be avoided. PVRs have decreased the ability to deliver effective TV ads as many users will…
Instagram Begins Ads in Canada
It was just a regular Wednesday night, I was lying in bed scrolling through Instagram before going to sleep. Except this time I noticed something I had never noticed before, a post with the words “Sponsored” beside it. As a marketing student, all of a…
Why SEO Is So Important
If you’re not sure what SEO is be sure to read part 1 of this post: “What is SEO.” Also be sure to read “Website Usability” as it plays a big role in your SEO ranking. As I said in part 1, SEO is what…
Website Usability
In 2012 I did a post about the importance of the look of your website. Today I’m going to expand on that post with more of a focus on the usability of your website. When I did that post Smartphones were just beginning to become…
Ads Coming to Snapchat
Snapchat hasn’t made even $1 in revenue and is already valued at over $10 billion according to numbers from it’s last round of fundraising. Now just shortly after hitting 27 million users, Snapchat CEO announced on Wednesday in an interview with Katie Couric at the Vanity Fair…
What is SEO
SEO, short for Search Engine Optimization. A word that not many new or small business owners understand or know about but yet it is a word that could take their business to a whole new level. Well the first question is what really is SEO…