Instagram Begins Ads in Canada
It was just a regular Wednesday night, I was lying in bed scrolling through Instagram before going to sleep. Except this time I noticed something I had never noticed before, a post with the words “Sponsored” beside it. As a marketing student, all of a…
Why SEO Is So Important
If you’re not sure what SEO is be sure to read part 1 of this post: “What is SEO.” Also be sure to read “Website Usability” as it plays a big role in your SEO ranking. As I said in part 1, SEO is what…
Ads Coming to Snapchat
Snapchat hasn’t made even $1 in revenue and is already valued at over $10 billion according to numbers from it’s last round of fundraising. Now just shortly after hitting 27 million users, Snapchat CEO announced on Wednesday in an interview with Katie Couric at the Vanity Fair…
What is SEO
SEO, short for Search Engine Optimization. A word that not many new or small business owners understand or know about but yet it is a word that could take their business to a whole new level. Well the first question is what really is SEO…
Twitter Plays Catchup
For the longest time Google has been leading the world of E-Marketing and been the industry leader for Advertising. A few years ago Facebook shook the nearly monopolistic market as the entered the industry providing advertisers a more targeted approach to E-Marketing. Now of course…
Facebook Launches New Advertising Platform
This morning Facebook (FB) announced that next week they will unveil a new advertising platform which is designed to improve targeting and measuring advertisements. In 2013 they made a purchase from Microsoft and they are using this purchase to implement their new platform. The product…
Samsung’s Response to the iPhone 6
In 2013, Samsung spent an astounding $14 billion on Marketing, that’s more than Apple, HP, Dell, Microsoft and Coca-Cola combined! Although not this entire budget goes towards Samsung’s Mobile division, considering it is their highest revenue producer it is safe to assume that a good…
Your Website
How important is the look of your website? In today’s world where people use the internet for everything the first impression of your website can be the difference between a consumer choosing you or your competitor. When a potential customer first sees your website the…
Re: Likeability
Why Obama Won: A Gallery Of Presidential Likeability from Rohit Bhargava Rohit Bhargava talks about how the recent US election had nothing to do with facts and was all about “Likeability.” He then shows why President Obama was more likable then Governor Romney. So does…
Apple, The Marketing KINGS Part 2
Before reading this post make sure you’ve read part 1 of this. The video above shows a segement of the Jimmy Kimmel show where his team took to the streets showing off the “new iPhone 5” If you watch this video you’ll see that they…