Szascha Lim wrote an article called “Can’t Resist The Cake!” and near the start of the post she showed us a video (the same video which I have at the start of this post) and ended her article by saying ” I was blown away by their various projects for well-known companies that I myself love. Actually, The Cake Group promoted themselves perfectly. I was sold.” I agree with Szascha, this video really got me interested in taking a look at what the Cake Group had to offer. So I went to their website to take a look and right at the top of the home page I was greeted by the exact same video which they call “our story.” I then took a look at the “Our Philosophy” tab and it was another video talking about marketing.

I think the Cake Group has done a tremendous job not only promoting themselves in those videos but also a great job understanding what our market is becoming. Before buying anything myself I always go online and check reviews for multiple products. The Cake Group says they are “an ideas company that helps brands become part of peoples’ lives.” They’ve done things like “IKEA HAPPY TO BED” which was basically a big sleepover in Ikea. I know that if they had that here I would for sure go with my friends and if I found the bed I slept on was really comfy I might even replace my current mattress with that mattress.

The Cake Group is really on to something here and I will be keeping a close watch on this “ideas company” hoping that they will soon be coming to Canada. Thank You Szascha for introducing me to this great company!