If you’re not sure what SEO is be sure to read part 1 of this post: “What is SEO.” Also be sure to read “Website Usability” as it plays a big role in your SEO ranking. As I said in part 1, SEO is what controls where you appear in a Google Search result. Ok so you understand that now but are wondering why do I care about this? Well there is more than one answer to that question because there is more than one benefit. I’m going to go over the simple, most obvious and best benefits to your business from SEO.

Easier for Your Current Customers

If you properly use SEO you could potentially end up on the first page of Google , even as the first result for you keywords! So that means if your customer is searching for “a travel agent” you will be the first result to show up. This way your current customer does not even get the chance to think about looking at other travel agencies because you’re right there in their face first.

Better Brand Awareness

Using the same search as above, if you’re the first or even one of the first search results, your name is now known by somebody that may have never heard of your before. If the first search result is “Gaba Travel” and you’ve never heard of this Travel Agency their name is now in the back of your mind. Next time when you’re driving on Main Street and drive by 57th, you’ll notice that big blue board that says Gaba Travel and think oh hey I remember that company!

Find New Customers and Grow

When searching for something on Google, how often do you go to the second page? How often do you even bother to scroll down to the bottom of the page? The answer to both these questions is very rarely, especially when it comes to going to the second page. How are you going to gain customers if you’re not even being found by customers on Google? The businesses that show up at the top of the Search Results are the businesses that will grow the fastest or at least generate the most leads. The scenario that I described in the section above about better brand awareness could even play out even further! They may think oh hey I remember that company and then walk in your doors next time to see what you can offer them.

As you can see from these 3 points above, SEO is very important. These are just 3 of many reasons why your business should invest in SEO. Click the source links below for many many more reasons.

Sources: tekk3; Reliable Soft